TYPOGRPHY

August 24, 2014

TYPOGRAPHY

Task 1

Typography

- is performed by typesetters, compositors, typographers, graphic designers, directors, manga, graffiti artists, clerical workers, and everyone else who arranges type for a product. Until the Digital Age, typography was a specialized occupation. Digitization opened up typography to new generations of visual designers and lay users, and David Jury, Head of Graphic Design at Colchester Institute in England, states that "typography is now something everybody does.

What Designers Need To Know About Typography???
Typefaces

* Serif
-Serif are small lines at the ends of character strokes. Serif fonts are font styles with serifs at every character. These are usually used in books for it guides the eyes from letter to letter. Serif fonts are usually easier to read in printed works than san-serif font.
-This is because the serif make the individual letters more distinctive and easier for our brains to recognise quickly. Without the serif, the brain has to spend longer indentifying the letter because the shape is less distinctive. The commonly used convention for printed work is to use a serif font for the body of the work. A sans- serif font is often used for headings, table text-This is because the serif make the individual letters more distinctive and easier for our brains to recognise quickly. Without the serif, the brain has to spend longer indentifying the letter because the shape is less distinctive. The commonly used convention for printed work is to use a serif font for the body of the work. A sans- serif font is often used for headings, table text and captions.

*San-serif
- A san-serif doesn't use a serif . It is usually used in magazine headlines and in websites for it is easier to read in the computer screen. An important exception must be made for the web. san-serif fonts have become the most prevalent for display of text on computer screens. This is partly because interlaced screens have shown twittering on the fine details of the horizontal serifs. Additionally, on lower-resolution digital displays, fine details like serifs may disappear or appear too large.

*Kerning, Tracking and Letter spacing

-Tracking is just adjusting the space between all of the letters simultaneously. Kerning involves reducing the spaces in between two letters while letter spacing is increasing the spaces between two letters. This could be a little detail but would affect the whole design if you won't give it proper attention. Spaces are very important to direct a reader's eye. Ifyour letters are too crowed, it won't be interesting to read at and it will look heavy to reader's eye.

*LETTER SPACING

*KERNING

*TRACKING

*SIZE

- The point has long been the usual unit for measuring font size and leading and other minute items on a printed page. The original printer's point, from the era of foundry metal typesetting and letterpress printing, varied between 0.18 and 0.4 mm. The defined length of a point varied over time and location until the late 1980s and early 1990s, when the traditional point was supplanted by the desktop publishing point (also called the PostScript point), which was defined as ¹⁄₇₂ of an inch. In either system, there are 12 points to the pica.

*CHOOSING FONT

-There are a number of things that contribute to how easy a font is to read. These factors are typically broken down into two buckets: Readability and Legibility.Readability refers to the way in which words and blocks of type are arranged on a pageLegibility refers to how a typeface is designed and how well one individual character can be distinguished from another. It also refers to how well-defined the word shapes are.